Self-Serve Flow: On-App Onboarding for Salon Professionals
Automate salon-partner onboarding to reduce manual dependency and save ~$30K/month while maintaining conversion rates achieved by the call-center team (≈70% from download → payment).
Overview
Salon was the largest category in companie's partner ecosystem, previously relying on agent-led onboarding:
Agent calls salon professional → asks screening questions → helps them download the app → tags correct category → collects payment → schedules in-person screening.
This process achieved high conversions but required heavy human bandwidth, creating a clear opportunity for a self-serve onboarding system directly in the partner app.
Key Problems
Low App Downloads
Only 1% conversion from click to install
Agent Dependency
100% manual effort to onboard new paertners
Payment Drop-Off
Only 10-15% of users paid without intervention
Cognitive Friction
Lack of motivation & unclear potential earnings
Solution: Self-Serve Onboarding Flow
A new automated in-app journey designed to mimic the agent conversation flow—built for autonomy, motivation, and clarity.
Downloads app → Signs up → Answers guided questions → Auto-tagged to category → Proceeds to payment → Completes onboarding
User insights that drove design idea
Continuous reinforcement through referrals boosted conversion from chatbot links to app downloads
Earning proof visuals outperformed textual copy
Users responded more to aspirational messaging ("Be your own boss") than transactional offers
Push notifications were the most effective trigger to complete journey after signu
