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Analytics & Category Operations

Overview

Quality Natural Foods is a leading Canadian specialty food supplier and a key partner within the Loblaw Group ecosystem, offering a portfolio that spans fresh, organic, plant-forward, and premium grocery products.

 

Serving major Loblaw banners such as No Frills, Maxi, Superstore, Fortinos, Zehrs, etc. QNF operates at the intersection of category management, retail analytics, and supply excellence.

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In my role, I supported the category and merchandising teams by building decision-ready insights, optimizing promotional strategies, and driving SKU-level growth across more than 900 products within the broader retail network.

My Work

Automated KPI Dashboard

Provided Real Time Performance insights

Market Gap Analysis

Identified Distribution Opportunities

Promotional Data Analysis

Enhance ROI of seasonal campaigns

Leadership Presentation

Crafted data stories to inform decisions

My Work Streams

  • Analytics & Dashboarding (NetSuite + Power BI):

    • Designed, automated, and maintained KPI dashboards using Oracle NetSuite Analytics Warehouse & Power BI.Delivered real-time visibility into category sales, pricing, velocity, and distribution for 900+ SKUs.Enabled cross-functional teams to track performance across Loblaw banners (No Frills, Maxi, Superstore, etc.).

  • Retail Distribution & Market Gap Analysis

    • Performed a full market gap analysis across 200+ retail stores, identifying where high-potential items lacked shelf presence.

    • Helped merchandising & sales teams unlock 12% sales uplift on priority SKUs by correcting distribution gaps and improving facings.

  • Promotional Strategy & ROI Optimization

    • Led promotional data analysis for 20+ seasonal campaigns per year.

    • Evaluated price elasticity, lift, TPR effectiveness, and post-promo dips.

    • Improved promotional ROI by 15% YoY, shaping how categories budget for flyers, in-store features, and digital promotions.

  • Cross-Functional Partnering

    • Worked closely with category managers, sales reps, and merchandising leads to ensure accurate pricing, promo inputs, forecasts, and SKU data.

    • Streamlined promotional planning workflows by improving data consistency and eliminating manual errors.

  • Leadership Reporting & Insights Storytelling

    • Created executive review decks and data stories using PowerPoint and Canva.

    • Presented insights that shaped $10M+ category decisions relating to assortment, pricing, promotions, and new product strategy.

Impact Overview

Automated dashboards covering 900+ SKUs across major canadian retailers

Improved Promo ROI by ~15%

Drove 12% sales uplift  through distribution expansion

Supported strategic decisions across a$10M+ category

How this experience shapes my work

At QNF, I developed a deeper understanding of Canadian retail dynamics, long-tail SKU management, private-label competition, and real-world merchandising constraints.

It strengthened my ability to combine:

  1. Analytics

  2. Retail shopper behavior insights

  3. Cross-functional operations

  4. Data storytelling

- to create clear, actionable recommendations that drive category growth.

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